Award-Winning Boo Buddy Gives Families a New Halloween Tradition Built on Kindness

"Boo Buddy started as a bedtime story I wrote for my daughters. I wanted them to see that the small kind things they do every day really do make the world brighter. When a grandparent asks, 'What did you do to make Boo glow today?' that question becomes a family tradition." — Erika King, Founder & CEO, Boo Buddy LLC

HANOVER, Pa. — October 29, 2026 — As Halloween arrives, Boo Buddy LLC is inviting families to start a new kind of seasonal tradition. Its centerpiece is a friendly ghost whose glowing heart celebrates a child's kindness.

The Boo Buddy Arrival Box introduces children to Boo, a glow-in-the-dark plush ghost who collects Kindness Sparks™. Kindness Sparks aren't stickers or points. They are imaginary sparks created whenever a child does something kind, like sharing a toy, helping a sibling, or including a classmate. Boo gathers them, and they make Boo's heart glow. At bedtime, families can talk about the kind moments from the day and watch Boo's heart light up in the dark.

For parents, Boo Buddy offers a gentle alternative to reward charts and behavior trackers. Kindness isn't something children earn or count. It's something they notice and celebrate. The brand's promise is "A stress-free tradition that grows hearts."

The tradition also works well for grandparents and extended family. They can join in from anywhere by asking during a phone call or video chat what the child did to help Boo's heart glow.

The Arrival Box has earned a NAPPA Award and a Mom's Choice Awards® Gold seal. It has been third-party tested by a CPSC-accepted laboratory and certified compliant with CPSIA children's product safety requirements. The First Edition is limited to 4,500 units.

Kindness is also part of how the company operates. Through its Boo Cares Initiative, Boo Buddy donates glow wristbands carrying the message "You are seen. You are loved. You make the world glow brighter." In October, the company made its first major donation: 200 glow wristbands for young patients at a central Pennsylvania hospital.

Families can find the Boo Buddy Ultimate Glow Bundle, which includes the Arrival Box, storybook, glow keychain and glow wristband, at boobuddymagic.com for $49 for a limited time.

About Boo Buddy LLC

Boo Buddy LLC is a WBENC-certified, woman-owned company based in Hanover, Pa. Founder Erika King created it from a bedtime story she wrote for her daughters. Boo Buddy's products help children see their kindness through Kindness Sparks™ and a glow-in-the-dark ghost named Boo. The Boo Buddy Arrival Box is a NAPPA Award winner and Mom's Choice Awards® Gold recipient. Through the Boo Cares Initiative, the company donates glow wristbands to children in hospitals, schools and communities. Boo Buddy is a member of The Toy Association and the Hanover Area Chamber of Commerce.

https://boobuddymagic.com/

Boardroom Release. This is a press release supplied by Boo Buddy LLC and is published as issued on The CEO & Chairman's Row. Claims made are those of the company. How we label stories